Sunday, February 14, 2010

InterCHARM Show: 10-12 Feb. Kiev, Ukraine

InterCHARM runs from the 10 to 12th February and is the largest beauty show in Ukraine. It also plays host to the National nail competitions whose winners take part in the World Championships in Germany at the end of March. The last time I helped judge was in 2006, the same year that I moved to Sweden, so I was very happy to be invited back to help this year and see old friends. In addition to the judging, I also invited to be one of the educators and made a one hour class on 3D Gel application and design.

Meanwhile, Bob, our colleague Natasha, Irina Zamostinchuk our Global Educator and partner from Moldova and my Mum worked on our booth. Irina gave many nail art demonstrations while Bob, Natasha and Mum were kept busy serving customers with our products and the ImagiNAILtion magazine.

Despite the snow, the show was busy. Nail techs in Ukraine are always hungry for new information, techniques and ideas - so the weather won't keep them away! This year we created a special brochure for the show that described our upcoming and extensive educational program in Ukraine that included information on our educators. We initially printed 1000 of these, but had to get more printed late on the second day - so people seem to be interested.

During the three days we also received inquiries from several schools who are interested to join our team. So overall, it was another good show in Ukraine for us.

There were three halls this size.

We were busy from 10.00 to 6.00 each day.

Global Educator Irina Zamostinchuk wowed the Ukrainian nail techs with her nail art and techniques

Ukraine national nail championships. Winners compete in World Championships in Germany, end March.

Competition judges. My 5th year as a judge. Hope I am invited back! ;-)

Some winning nails.

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