Sunday, October 18, 2009

Shows in Russia, England and Ukraine

It's Sunday morning here in Kiev, Ukraine. Bright blue sky outside and a hint of winter in the air. As I write this the bells from the 1000 year old Orthodox church of St. Sofia are ringing out across the city.

Yesterday the ESTET beauty show ended after three days. For us this was the best show to date - in September we had a booth at a show in St. Petersburg, Russia (that's a beautiful city) and also the Olympia Beauty show in London. Six weeks and three shows - that's one crazy schedule and in all honesty too much - Iryna is pretty exhausted. Now we have 10 days to recoup before we do shows in Riga, Latvia and Helsinki, Finland and Iryna goes to Sofia in Bulgaria to help judge their national competitions.

All three shows were successful for us. We're a new company and don't have high expectations - but we gave out thousands of catalogs and business cards, Iryna's nail art demo's were a hit everywhere, we had interest from schools that want to partner with us and most importantly all the people we spoke to about our new concept really embraced our ideas and were totally enthusiastic about these. You can really more about the concept here:

The ESTET show was always going to be special. Kiev is Iryna's home town and before she moved to Sweden to live with me she had her own salon and school here and for five years was a judge at the national competition. So during the three days many of her old business friends and contacts came by to say hello!

The show was very busy even though Ukraine is suffering badly because of the economy. By early afternoon of the second day we had run out of catalogs and business cards. So I ran out and quickly bought a low cost colour printer, designed a one-page flyer and started to print these on our booth! Such was the interest that on the first day we had to call Iryna's Mum to come and help us on the booth - she's also a nail technician. On the second day we called a friend to help. So we started with three people and ended up with five!

Iryna and Irina Zamostinchuk continuously made nail art presentations. Irina is a very talented nail artist and competition winner - everyone who saw the nails she made on the show were totally impressed with her work. Another friend from Moldova, also an expert nail artist also popped by and started making nails ;-) The photo below shows from left to right: Dojana Chilochi, Irina Zamostinchuk and Iryna Giblett:

Here's a photo of the wonderful nails that Dojana made for Iryna:

Here's some photo's of our booth that I took early yesterday before the show became full of people:


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